WHO WE ARE
WHO WE ARE
MARKETING NEW CLIENT QUESTIONNAIRE
Please list / describe your current marketing pain points & challenges
Please list / describe your goals. What does success look like at 3 months, 6 months, 12 months and beyond?
CURRENT MARKETING ACTIVITIES & BENCHMARKS
Please list your company's current social media URL's
Do you currently have an SEO strategy? If so, what are your top business-driving keywords?
Do you have a current email marketing program? If so, what is its primary function? (e.g. loyalty/retention, sales, traffic driver, etc)
Do you have any current online influencer engagement programs (e.g. with bloggers, instagrammers)? If so, who? Please provide any links that illustrate this partnership
Do you currently use any "growth hacking" activities on-site such as referrals, invites or rewards programs to drive growth? If so, how have these performed?
Please briefly describe your current editorial / content strategy. What content performs best today? What underperforms?
Please list your top 3 traffic-driving channels / marketing activitiesP
Please list your bottom 3 traffic-driving channels / activities
What are your current marketing metrics of success? How are you measuring these? Please list any technologies you use to track these metrics
How often are you measuring and reporting against marketing activities? (e.g. daily, weekly, monthly, quarterly, etc)
Please list any technologies you currently use to support marketing and growth activities (e.g. any social media management tools? Outbrain? etc)
Please describe / list any content syndication partners you currently work with
What is your current monthly volume of traffic? What is your month over month growth rate?
What is your current email database volume? What is your month over month growth rate?
What is your total social media audience size? (Please list by social media channel)