WHO WE ARE
WHO WE ARE
DISCOVERY WORKSHOP NEW CLIENT QUESTIONNAIRE
Please list / describe your goals. What does success look like at 3 months, 6 months, 12 months and beyond?
Brand & Audience
How would you describe your core mission?
What do you stand for? What is your “One Thing” above all else?
What is the target demographic of your company? More importantly, how would you describe their psychographics?
Are there specific sectors, industry segments, geography etc that needs to be focused on more than others?
How would you describe the various types of people you wish to target? What makes them tick?
What are the core needs or challenges your clients/customers/audience has that your company can meet or solve for? What are their emotional needs?
What can you uniquely bring to the table to make them shine?
CURRENT MARKETING ACTIVITIES & BENCHMARKS
Please list your company's current social media URL's
Do you currently have an SEO strategy? If so, what are your top business-driving keywords?
Do you have a current email marketing program? If so, what is its primary function? (e.g. loyalty/retention, sales, traffic driver, etc)
Do you have any current online influencer engagement programs (e.g. with bloggers, instagrammers)? If so, who? Please provide any links that illustrate this partnership
Do you currently use any "growth hacking" activities on-site such as referrals, invites or rewards programs to drive growth? If so, how have these performed?
Please briefly describe your current editorial / content strategy. What content performs best today? What underperforms?
Please list your top 3 traffic-driving channels / marketing activities
Please list your bottom 3 traffic-driving channels / activities
What are your current marketing metrics of success? How are you measuring these? Please list any technologies you use to track these metrics
How often are you measuring and reporting against marketing activities? (e.g. daily, weekly, monthly, quarterly, etc)
Please list any technologies you currently use to support marketing and growth activities (e.g. any social media management tools? Outbrain? etc)
Please describe / list any content syndication partners you currently work with
What is your current monthly volume of traffic? What is your month over month growth rate?
What is your current email database volume? What is your month over month growth rate?
What is your total social media audience size? (Please list by social media channel)